What describes you the best: *

Esthetician

Hair removal expert

Hairstylist

Make-up Artist/Permanent Makeup Artist

Lash specialist

Brow Specialist

Tattoo artist

Massage therapist

Nail artist

Beauty product brand

Skin Care Consultant

Aestethics

Beauty Coach

Spray Tanner

Solo therapist

Training Academy

How long have you been in the beauty industry?

I'm just starting! Not 100% sure what I'm doing.

I have had my business a couple years - it hasn't been as succesful as we'd hoped.

I've been working for myself 3-4 years.

Under 5 years - I'm doing great.

Over 5 years - my brand is pretty well established.

9+ years! I gues I'm a veteran now.

If your fairy godmother waved her magic wand and granted you one wish for your business, which would it be?

A. More clients & get fully bookes

B. More money

C. Learn how to build a team so I can have time off

D. Understand how I can market the business more

Let's talk local competition. How well do you stand out from others salon and spa? Do you feel like you're figured out what makes you unique as a business?

Attracting Clients

Absolutely! I feel completely set apart from the competition. i don't even notice them.

I feel like i've got something unique, but not enough people know about me...yet!

I feel like there's too much competition, and I worry that I don't measure up. Not sure what I am doing wrong.

I know exaclty who my IDEAL CLIENT is. I can picture her/him when I close my eyes and I know exaclty what she/him wants form me. How true is this for you?

Attracting Clients

Absolutely true!

Just in the middle. I know a bit about my ideal client, but not everything. Working on this!

Not true at all. I still need to find out more about who is my ideal client.

How effective is your online presence? *

Attracting Clients

A. I have a professional website and active social media profiles.

B. I’m active on social media but don’t have a website.

C. I rarely update my online platforms.

D. I don’t have an online presence, yet.

Do you have a clear marketing strategy?

Attracting Clients

A. Yes, and I regularly monitor its effectiveness.

B. I have a loose plan but don’t track its results.

C. I post occasionally with no real strategy.

D. I don’t have a marketing strategy.

What marketing do you currently do?

Attracting clients

A. Paid ads

B. Just social media.....What else is there

C. Email Marketing

d. I don't do any at all.

Which social media channel do you use the most?

Facebook

Instagram

Tik-Tok

All of them

None of them

How would you describe your current client flow?

Attracting Clients

A. I have a steady stream of clients, but not enough to be fully booked.

B. I rely on word-of-mouth, but it’s inconsistent.

C. I’m fully booked but overwhelmed and not profitable enough.

D. I struggle to attract new clients.

How confident are you in your pricing strategy?

Profitability and Pricing

A. My prices reflect my value and expertise, and I rarely discount.

B. I offer competitive prices but sometimes feel undervalued.

C. I often discount to attract or retain clients.

D. I’m unsure if my pricing is right for my market.

What would you say is your best trait?

A. I'm always learning new things.

B. I love being around likeminded people.

C. I'm great at working with people.

D. I can stay really focused & implement.

Do you track your business expenses and profits?

Profitability and Pricing

A. Yes, I have a clear understanding of my finances.

B. I track expenses occasionally but not consistently.

C. I know I should but haven’t started.

D. I don’t track my finances at all.

Do you offer additional revenue streams, such as product sales or add-on services?

Profitability and Pricing

A. Yes, and they make up a significant portion of my income.

B. I offer some but haven’t focused on maximizing them.

C. I’ve thought about it but haven’t started.

D. No, I only provide services.

How do you position yourself in the beauty industry?

Impact and Expertise

A. As an expert with a unique niche.

B. As a skilled professional, but I don’t stand out.

C. I’m still figuring out how to differentiate myself.

D. I don’t think about positioning.

Do you educate clients about the value of your services?

Impact and Expertise

A. Always—my clients understand the benefits of what I offer.

B. Sometimes, but I could do better.

C. Rarely—I let my work speak for itself.

D. Never—I don’t feel comfortable doing this.

Are you leveraging testimonials, reviews, or before-and-after photos?

Impact and Expertise

A. Yes, and they’re a key part of my marketing.

B. Occasionally, but not consistently.

C. I collect them but don’t use them effectively.

D. No, I don’t focus on this area.

How do you manage your workload?

Burnout and Balance

A. I have systems in place and rarely feel overwhelmed.

B. I manage, but it can be stressful at times.

C. I often feel overwhelmed and struggle to balance tasks.

D. I’m constantly exhausted and burnt out.

Do you take time to recharge and focus on self-care?

Burnout and Balance

A. Regularly—I prioritize my well-being.

B. Occasionally, when I have the time.

C. Rarely—I feel guilty taking time off.

D. Never—I can’t afford to take time off.

Do you delegate tasks or automate parts of your business?

Burnout and Balance

A. Yes, I’ve built a team or use automation to save time.

B. I’ve started delegating or automating some tasks.

C. I handle everything myself and struggle with time.

D. I don’t trust anyone else to handle tasks.

Have you ever worked with a business coach or mentor?

Yes! It was a great experience - I's definitely try it again.

Nope - but it might be time to give one a go...

I've never been interested...I like to figure out on my own.

Name *

First Name

Last Name

How visible is your business online?

It's almost invisible right now. Need support in this area.

I have a website.

I have a funne system in place.

I have trying all the above but could be better